Writer | Strategist | Creative
Website Content Projects
Urban Acres Real Estate
Industry: Real Estate
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The Ask: A user-friendly, mobile-first website for buyers and sellers to easily browse residential and commercial real estate listings.
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The Result: A clean design with condensed hamburger navigation menu allows users to find the most-trafficked pages of the website. Engaging content and clear CTAs drive conversions by directing users to search listings and contact an agent to schedule a showing.
Collective Data
Industry: Software as a Service (SaaS)
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The Ask: An updated website with an elevated look and feel and mobile-friendly user experience. Goal of the engagement was to increase traffic to the site and time on page. Content was not clearly or effectively telling the Collective Data story.
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The Result: Developed a website that incorporates motion graphics and content that addresses key pain points for the target audiences (fire departments, police forces, municipalities) and makes core services easier to understand. Case studies and 'scrolling' numbers highlight the impact of the software.
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Hands Jewelers
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Industry: Retail/B2C
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The Ask: An eye-catching, user friendly website that captured the storied history of an Iowa City jeweler with a longstanding reputation for exceptional quality and service.
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The Result: Leading with the storefront’s iconic windows, the website design sets a welcoming tone to narrate the brand’s unrelenting dedication to quality and passion for crafting unique gifts for every occasion. Website copy invites users in to experience the ‘unexpected’ experience Hands is known for creating.
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Allia Group
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Industry: Financial Services/Law/Healthcare
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The Ask: A new brand and company name that would capture the firm’s relentless pursuit of unrecovered funds for doctors and emergent care providers, and a distinctive website to communicate the brand’s story and celebrate client victories.
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The Result: Inspired by a historic Roman battle (Battle of the Allia), the Allia Group story is woven to capture the power a small firm can weld against healthcare companies with an advantage in underpaid insurance claims.
Segmented messaging speaks to the multitude of challenges specific to each core audience (physicians, ambulance companies, and hospitals). A more engaged presence on LinkedIn drives traffic to the website (from employee pages and the company page) and presents company executives as thought leaders.
Systems Unlimited
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Industry: Nonprofit
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The Ask: Systems Unlimited, a non-profit social services support leader, wanted to elevate the look, content, and ease of usability of their website.
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The Result: New content helps bring Systems’ unique history and services to life and drive users to request more information or make a donation. The refreshed site also showcases the benefits of working for a legacy organization and aims to attract top talent with a comprehensive careers page.
EDC, Inc.
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Industry: Nonprofit (B2B)
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The Ask: To prepare for an upcoming milestone anniversary, EDC, a nonprofit business growth engine in Cedar Rapids, Iowa, needed to refresh its website. Website navigation and user experience were important considerations for the new website.
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The Result: EDC’s new website showcases the organization’s history of driving economic impact and fueling vital, sustainable communities in the state. It features dynamic stories about the 1,200+ companies EDC has helped grow over the years.
Hometown Restyling
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Industry: Construction/Home Remodeling
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The Ask: After nearly four decades in business, this full-service home remodeling company wanted to refresh its website and brand messaging to reflect Hometown's outstanding reputation for service and quality.
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The Result: Featuring large, eye-catching images and engaging copy that speaks to the hearts and minds of homeowners, the new Hometown website showcases the company's unique capabilities and drives prospective customers to request a quote.
Blog Posts
REAG
Controlling Your Supply Chain Through Vertical Integration
Meld Marketing
The Anatomy of a Great Social Post: 7 Things You Should Always Include
Email Marketing
Examples Available Upon Request
Previous experience with:
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Email drip campaigns
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Lead generation campaigns
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Lead nurturing campaigns
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Post-purchase campaigns
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Newsletters
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Re-engagement campaigns
Social Media
Examples Available Upon Request
Previous experience includes:
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Facebook
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Instagram
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LinkedIn
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X (formerly Twitter)
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TikTok
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Pinterest
